I'm looking for something but don't quite know what I'm looking for, which makes knowing what database or source to look in sorta difficult.
Basically, I need some references to people who take up and extend Althusser's concept of interpellation. Does, say, Butler treat that in any depth?
Althusser claims that the State "hails" or interpellates individuals as subjects (as in, subject to the state) through Ideological State Apparatuses. My theory books are all packed, but I believe his examples are the police, the school, state-sponsored religion, the family...
But he doesn't say much, as far as I can recall, about advertising and capitalism. Clearly, ads of all sorts interpellate individuals into consumer subjects. But just as clearly, corporate ad campaigns are not The State. George Bush's speech about needing Americans to go out and support their country by spending after 9/11 was an unusual development.
So what I need is the scholarly debate about how Althusser does/doesn't translate from the State to capitalism, how people have theorized this shift, or advertising post-Althusser, whatever big names have extended this conversation, something. I'm not sure what I'm looking for or what I'm going to say, but I need to know who to name-check even when disagreeing with them, or pointing out something they have missed (actually, that's the ideal for an article, right?).
In other, only tangentially-related news, I love those old-timey pointing-finger images. Maybe I could do a whole article on whether the fingers are pointing at you or away.